{"id":169,"date":"2026-07-30T20:02:32","date_gmt":"2026-07-30T20:02:32","guid":{"rendered":"https:\/\/serp.fyi\/blog\/?p=169"},"modified":"2026-07-25T20:06:16","modified_gmt":"2026-07-25T20:06:16","slug":"case-study-how-a-local-dental-practice-increased-its-ai-visibility-score-from-49-to-78-in-90-days","status":"publish","type":"post","link":"https:\/\/serp.fyi\/blog\/case-study-how-a-local-dental-practice-increased-its-ai-visibility-score-from-49-to-78-in-90-days\/","title":{"rendered":"Case Study: How a Local Dental Practice Increased Its AI Visibility Score from 49 to 78 in 90 Days"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artificial intelligence is rapidly changing how patients search for healthcare providers. Instead of relying solely on traditional Google searches, many people now ask AI assistants questions like &#8220;Who is the best cosmetic dentist near me?&#8221; or &#8220;Which dental clinic offers Invisalign in my city?&#8221; AI platforms are increasingly recommending businesses they consider trustworthy, authoritative, and relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astor Smile Dental recognised this shift early. While the practice already had a well designed website and strong clinical reputation, its visibility across AI powered search experiences was limited. The goal was not simply to improve keyword rankings but to become a trusted source that AI platforms could confidently reference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over a focused 90 day campaign, Astor Smile Dental increased its AI Visibility Score from <strong>49 to 78<\/strong>, improved organic search performance, expanded topical authority, and strengthened its presence across AI driven search experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This case study explains the strategy behind those results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Astor Smile Dental<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Astor Smile Dental is a modern dental practice offering comprehensive dental care for patients of all ages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its services include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General Dentistry<\/li>\n\n\n\n<li>Cosmetic Dentistry<\/li>\n\n\n\n<li>Invisalign<\/li>\n\n\n\n<li>Dental Implants<\/li>\n\n\n\n<li>Teeth Whitening<\/li>\n\n\n\n<li>Emergency Dentistry<\/li>\n\n\n\n<li>Family Dentistry<\/li>\n\n\n\n<li>Preventive Dental Care<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Although the practice already had an established online presence, much of its content was designed primarily for traditional SEO rather than AI driven discovery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The initial website audit identified several opportunities for improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some service pages lacked sufficient depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Educational content was limited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frequently asked patient questions were not fully addressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internal linking between related treatments was inconsistent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several important local search opportunities had not been fully developed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the website ranked for branded searches, it appeared less frequently for broader informational searches that often influence AI generated answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign Objectives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign focused on five primary goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase AI Visibility Score<\/li>\n\n\n\n<li>Build topical authority around dental treatments<\/li>\n\n\n\n<li>Improve local search visibility<\/li>\n\n\n\n<li>Increase organic traffic<\/li>\n\n\n\n<li>Generate more qualified patient enquiries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than chasing individual keywords, the strategy focused on building comprehensive topical expertise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baseline Performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before optimisation began, the website&#8217;s performance was measured across several important metrics.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Before Campaign<\/th><\/tr><\/thead><tbody><tr><td>AI Visibility Score<\/td><td>49<\/td><\/tr><tr><td>Ranking Keywords<\/td><td>342<\/td><\/tr><tr><td>First Page Keywords<\/td><td>61<\/td><\/tr><tr><td>Monthly Organic Visitors<\/td><td>5,180<\/td><\/tr><tr><td>Monthly Qualified Leads<\/td><td>142<\/td><\/tr><tr><td>AI Brand Mentions Across Tracked Queries<\/td><td>Limited<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While the clinic had strong brand recognition among existing patients, it was not consistently appearing within AI generated responses for non branded dental searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase One: Comprehensive Content Audit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first stage involved reviewing every major page on the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audit identified:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thin service pages<\/li>\n\n\n\n<li>Missing educational resources<\/li>\n\n\n\n<li>Duplicate topic coverage<\/li>\n\n\n\n<li>Limited internal linking<\/li>\n\n\n\n<li>Few patient focused FAQs<\/li>\n\n\n\n<li>Opportunities for stronger local relevance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than creating more pages immediately, the existing content was strengthened first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase Two: Expanding Topical Authority<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of publishing unrelated blog posts, content was organised into comprehensive topic clusters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Dental Implants, new supporting articles included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who Is a Good Candidate for Dental Implants?<\/li>\n\n\n\n<li>Dental Implant Recovery Timeline<\/li>\n\n\n\n<li>How Long Do Dental Implants Last?<\/li>\n\n\n\n<li>Dental Implants vs Dentures<\/li>\n\n\n\n<li>Common Dental Implant Myths<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For Invisalign, supporting content covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invisalign Treatment Process<\/li>\n\n\n\n<li>Benefits of Invisalign<\/li>\n\n\n\n<li>Invisalign for Teenagers<\/li>\n\n\n\n<li>Invisalign vs Traditional Braces<\/li>\n\n\n\n<li>Invisalign Maintenance Tips<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each article naturally linked back to the primary treatment page, creating stronger topical relationships throughout the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase Three: Improving Service Pages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The core service pages were completely rewritten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of short sales focused content, each page answered the questions patients commonly ask before booking an appointment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every service page included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treatment overview<\/li>\n\n\n\n<li>Candidate suitability<\/li>\n\n\n\n<li>Step by step process<\/li>\n\n\n\n<li>Benefits<\/li>\n\n\n\n<li>Recovery information<\/li>\n\n\n\n<li>Frequently asked questions<\/li>\n\n\n\n<li>Related treatments<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This created pages that were useful for both patients and AI systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase Four: Local SEO Optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Local relevance was strengthened across the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The improvements included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better service area content<\/li>\n\n\n\n<li>Expanded location information<\/li>\n\n\n\n<li>Consistent business details<\/li>\n\n\n\n<li>Improved local internal linking<\/li>\n\n\n\n<li>Location specific FAQs<\/li>\n\n\n\n<li>Better integration with Google Business Profile content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than creating repetitive location pages, each service area contained information specific to patients in that location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase Five: AI Friendly Content Structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The content was reorganised to improve readability and machine understanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changes included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Question based headings<\/li>\n\n\n\n<li>Clear definitions<\/li>\n\n\n\n<li>Concise introductory answers<\/li>\n\n\n\n<li>Logical heading hierarchy<\/li>\n\n\n\n<li>Short paragraphs<\/li>\n\n\n\n<li>Helpful bullet lists<\/li>\n\n\n\n<li>Expanded FAQ sections<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This structure made it easier for AI systems to identify key information while improving the experience for human readers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phase Six: Technical Improvements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several technical enhancements supported the content strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster page loading<\/li>\n\n\n\n<li>Image optimisation<\/li>\n\n\n\n<li>Improved Core Web Vitals<\/li>\n\n\n\n<li>Better mobile usability<\/li>\n\n\n\n<li>Structured data implementation<\/li>\n\n\n\n<li>Improved crawlability<\/li>\n\n\n\n<li>Updated XML sitemap<\/li>\n\n\n\n<li>Cleaner internal navigation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Technical optimisation ensured search engines could efficiently understand and index the improved content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Trust Signals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare websites rely heavily on trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several trust elements were strengthened across the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed dentist profiles<\/li>\n\n\n\n<li>Professional qualifications<\/li>\n\n\n\n<li>Treatment process explanations<\/li>\n\n\n\n<li>Updated clinic photography<\/li>\n\n\n\n<li>Patient testimonials<\/li>\n\n\n\n<li>Clear contact information<\/li>\n\n\n\n<li>Transparent treatment information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These improvements enhanced both user confidence and content quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Visibility Optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A significant part of the campaign focused specifically on improving AI discoverability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content was rewritten to answer conversational search queries naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the best treatment for missing teeth?<\/li>\n\n\n\n<li>Is Invisalign worth it?<\/li>\n\n\n\n<li>How painful are dental implants?<\/li>\n\n\n\n<li>What should I do during a dental emergency?<\/li>\n\n\n\n<li>How often should I visit a dentist?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of focusing purely on keywords, every article aimed to provide complete, trustworthy answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results After 90 Days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The combined improvements produced measurable gains across multiple performance indicators.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Before<\/th><th>After<\/th><\/tr><\/thead><tbody><tr><td>AI Visibility Score<\/td><td>49<\/td><td>78<\/td><\/tr><tr><td>Ranking Keywords<\/td><td>342<\/td><td>566<\/td><\/tr><tr><td>First Page Keywords<\/td><td>61<\/td><td>147<\/td><\/tr><tr><td>Monthly Organic Visitors<\/td><td>5,180<\/td><td>8,420<\/td><\/tr><tr><td>Monthly Qualified Leads<\/td><td>142<\/td><td>231<\/td><\/tr><tr><td>AI Brand Mentions<\/td><td>Significant Increase<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The website also experienced stronger visibility for informational dental searches, treatment related questions, and local intent queries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the Campaign Worked<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several factors contributed to the improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comprehensive Educational Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every major treatment became a complete educational resource rather than a simple service page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strong Topical Authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting articles reinforced the expertise of primary treatment pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better User Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Patients could easily navigate between related treatments and educational resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improved Local Relevance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website demonstrated clear expertise within its service area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Better AI Readability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear structure, logical headings, FAQs, and direct answers made content easier for AI systems to understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Lessons for Healthcare Websites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare providers can improve AI visibility by focusing on quality rather than quantity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Successful strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating comprehensive treatment guides<\/li>\n\n\n\n<li>Answering real patient questions<\/li>\n\n\n\n<li>Building topic clusters<\/li>\n\n\n\n<li>Publishing expert educational content<\/li>\n\n\n\n<li>Maintaining accurate medical information<\/li>\n\n\n\n<li>Improving website speed<\/li>\n\n\n\n<li>Demonstrating professional expertise<\/li>\n\n\n\n<li>Updating content regularly<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These principles benefit both traditional search engines and AI powered search experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI search continues to evolve, and patient behaviour is changing alongside it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare providers that invest in trustworthy educational content, strong technical foundations, and genuine topical expertise are better positioned for long term visibility across both traditional search engines and AI platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Astor Smile Dental, improving AI visibility was not about chasing algorithms. It was about creating a better online experience for patients seeking reliable dental information. As AI driven search becomes more influential, that approach is likely to remain valuable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 90 day optimisation campaign helped Astor Smile Dental transform its digital presence by increasing its AI Visibility Score from <strong>49 to 78<\/strong> while also improving organic search performance, topical authority, and patient engagement. Rather than relying on isolated SEO tactics, the strategy combined high quality educational content, technical improvements, local optimisation, and a patient first approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results demonstrate that as AI powered search continues to grow, healthcare providers that invest in authoritative, well structured, and genuinely helpful content can strengthen both their online visibility and their ability to connect with prospective patients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is an AI Visibility Score?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An AI Visibility Score measures how visible a brand or website is across monitored AI generated search responses. It helps businesses understand how often they appear in AI driven search experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long did it take to improve the AI Visibility Score?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign achieved measurable improvements over a period of 90 days through content optimisation, technical SEO, and authority building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Was technical SEO part of the strategy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Improvements included page speed optimisation, structured data, mobile usability enhancements, internal linking, and improved crawlability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Did content play the biggest role?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content was one of the most significant factors. Comprehensive treatment guides, educational articles, FAQs, and topic clusters helped strengthen topical authority and improve AI discoverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why are FAQs important for AI search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">FAQs answer common user questions in a clear format, making it easier for AI systems to identify relevant information while also improving the user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can local businesses improve AI visibility?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Local businesses can strengthen AI visibility by publishing authoritative content, improving local relevance, maintaining accurate business information, and demonstrating genuine expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does AI optimisation replace traditional SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. AI optimisation complements traditional SEO. A strong technical foundation, valuable content, and excellent user experience remain essential for long term success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can similar strategies work for other healthcare practices?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Medical clinics, orthodontists, physiotherapists, dermatologists, and other healthcare providers can apply many of the same principles by creating trustworthy educational content and improving the overall quality of their websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is rapidly changing how patients search for healthcare providers. Instead of relying solely on traditional Google searches, many people now ask AI assistants questions like &#8220;Who is the best cosmetic dentist near me?&#8221; or &#8220;Which dental clinic offers Invisalign in my city?&#8221; AI platforms are increasingly recommending businesses they consider trustworthy, authoritative, and<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tool-guides-tutorials"],"_links":{"self":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}