{"id":163,"date":"2026-07-28T19:38:18","date_gmt":"2026-07-28T19:38:18","guid":{"rendered":"https:\/\/serp.fyi\/blog\/?p=163"},"modified":"2026-07-25T19:41:34","modified_gmt":"2026-07-25T19:41:34","slug":"featured-snippet-optimization-in-the-ai-era-still-worth-it","status":"publish","type":"post","link":"https:\/\/serp.fyi\/blog\/featured-snippet-optimization-in-the-ai-era-still-worth-it\/","title":{"rendered":"Featured Snippet Optimization in the AI Era: Still Worth It?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For years, earning a featured snippet was one of the biggest goals in search engine optimization. Appearing at the top of Google&#8217;s search results often meant increased visibility, higher click through rates, and stronger brand authority. Businesses invested significant time creating content specifically designed to win these coveted positions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the search landscape is changing rapidly. Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI powered search experiences are transforming how people find information. Instead of clicking on multiple search results, users increasingly receive direct answers generated by artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift has led many marketers to ask an important question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is featured snippet optimization still worth the effort?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer is yes, but the reason has evolved. Featured snippet optimization is no longer only about winning position zero in Google Search. The same content characteristics that help earn featured snippets also improve your chances of being referenced by AI search systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article explains why featured snippets still matter, how AI is changing search, and how to optimise your content for both traditional search results and AI generated answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Featured Snippet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A featured snippet is a highlighted answer that appears near the top of Google&#8217;s search results for certain queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of simply displaying a webpage title and description, Google extracts a section of content that directly answers the user&#8217;s question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets may appear as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paragraphs<\/li>\n\n\n\n<li>Lists<\/li>\n\n\n\n<li>Tables<\/li>\n\n\n\n<li>Numbered steps<\/li>\n\n\n\n<li>Definitions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Their purpose is to provide users with quick, relevant answers without requiring extensive searching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Featured Snippets Became Important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets have traditionally provided several advantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater search visibility<\/li>\n\n\n\n<li>Higher brand awareness<\/li>\n\n\n\n<li>Increased credibility<\/li>\n\n\n\n<li>More organic traffic<\/li>\n\n\n\n<li>Better click through rates for many query types<\/li>\n\n\n\n<li>Stronger authority within a topic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For many informational searches, appearing as the featured snippet placed a website above the standard organic results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Search Has Changed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search is no longer limited to a list of web pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern search experiences now include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google AI Overviews<\/li>\n\n\n\n<li>AI powered search assistants<\/li>\n\n\n\n<li>Conversational search<\/li>\n\n\n\n<li>Voice search<\/li>\n\n\n\n<li>Chat based information retrieval<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Users increasingly ask complete questions rather than typing short keyword phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of browsing several pages, many users expect immediate, comprehensive answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Relationship Between Featured Snippets and AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although AI generated answers and featured snippets are different technologies, they often favour similar content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both systems prefer information that is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear<\/li>\n\n\n\n<li>Accurate<\/li>\n\n\n\n<li>Well structured<\/li>\n\n\n\n<li>Easy to understand<\/li>\n\n\n\n<li>Directly relevant to the question<\/li>\n\n\n\n<li>Organised with descriptive headings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Content created for featured snippets often performs well in AI search because it is already designed to answer specific user questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Featured Snippet Optimization Still Matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippet optimisation remains valuable for several reasons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It Improves Content Quality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Optimising for snippets encourages writers to answer questions clearly and directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This benefits both readers and AI systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It Supports AI Visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI assistants frequently rely on well structured content when generating responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pages that clearly answer common questions are easier for AI systems to interpret.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It Encourages Better User Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors appreciate content that quickly answers their questions before providing additional detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This improves readability and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It Builds Authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear educational content helps establish your website as a trusted resource within its subject area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authority remains important across both traditional search and AI search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What AI Systems Look For<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although each AI platform uses different methods, they generally favour content with similar characteristics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate information<\/li>\n\n\n\n<li>Comprehensive coverage<\/li>\n\n\n\n<li>Logical organisation<\/li>\n\n\n\n<li>Clear language<\/li>\n\n\n\n<li>Reliable sources<\/li>\n\n\n\n<li>Helpful explanations<\/li>\n\n\n\n<li>Up to date content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Optimising for these qualities benefits both search engines and AI assistants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Featured Snippet Optimization<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Answer the Question Immediately<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Begin each section with a concise answer before providing more detailed explanations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users and AI systems both appreciate direct responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Question Based Headings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Headings that match real search queries help search engines understand your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is career counselling?<\/li>\n\n\n\n<li>How does AI search work?<\/li>\n\n\n\n<li>Why is digital PR important?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These headings naturally align with user intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Definitions Clear<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When defining a concept, explain it in one or two simple sentences before expanding further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format works well for featured snippets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Lists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bullet points and numbered lists help organise information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines often extract lists directly into featured snippets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benefits<\/li>\n\n\n\n<li>Steps<\/li>\n\n\n\n<li>Requirements<\/li>\n\n\n\n<li>Tips<\/li>\n\n\n\n<li>Comparisons<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Include Tables Where Appropriate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comparison tables help users evaluate options quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, comparing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Study destinations<\/li>\n\n\n\n<li>Marketing channels<\/li>\n\n\n\n<li>AI platforms<\/li>\n\n\n\n<li>Career options<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tables can also become featured snippets for comparison queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write Comprehensive Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although snippet answers should be concise, the complete article should cover the topic thoroughly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI systems generally prefer content that demonstrates depth and expertise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Snippets and AI Overviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google AI Overviews often summarise information from multiple sources rather than displaying only one extracted paragraph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, many of the same optimisation principles apply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong content should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer questions clearly<\/li>\n\n\n\n<li>Explain concepts accurately<\/li>\n\n\n\n<li>Cover related topics<\/li>\n\n\n\n<li>Provide context<\/li>\n\n\n\n<li>Demonstrate expertise<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than choosing between featured snippets and AI optimisation, publishers should focus on both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Structured Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well organised content is easier for both people and AI systems to understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective structure includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear title<\/li>\n\n\n\n<li>Logical headings<\/li>\n\n\n\n<li>Short paragraphs<\/li>\n\n\n\n<li>Bullet lists<\/li>\n\n\n\n<li>Numbered steps<\/li>\n\n\n\n<li>Frequently asked questions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Good organisation improves readability while increasing the likelihood of content being referenced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Authority Matters More Than Ever<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As AI systems become more sophisticated, they increasingly favour trusted sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authority is built through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original research<\/li>\n\n\n\n<li>Expert knowledge<\/li>\n\n\n\n<li>Consistent publishing<\/li>\n\n\n\n<li>Accurate information<\/li>\n\n\n\n<li>High quality references<\/li>\n\n\n\n<li>Positive reputation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Authority cannot be created overnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It develops through long term commitment to publishing reliable information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should Every Article Target a Featured Snippet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets are most valuable for informational searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is\u2026<\/li>\n\n\n\n<li>How to\u2026<\/li>\n\n\n\n<li>Why does\u2026<\/li>\n\n\n\n<li>Benefits of\u2026<\/li>\n\n\n\n<li>Types of\u2026<\/li>\n\n\n\n<li>Best ways to\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial pages may benefit more from strong product information, comparisons, reviews, and clear calls to action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A balanced content strategy should include both educational and commercial content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes to Avoid<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some optimisation practices reduce the chances of earning featured snippets or AI visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Delaying the Answer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid writing several paragraphs before addressing the user&#8217;s question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provide the answer early.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Writing for Keywords Instead of Users<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Natural, informative writing performs better than keyword heavy content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ignoring Search Intent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understand what users actually want before creating content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A query seeking a definition requires a different approach than one seeking detailed guidance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publishing Thin Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Short articles with limited information rarely demonstrate enough authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprehensive coverage generally performs better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Failing to Update Articles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outdated information becomes less valuable over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular updates help maintain relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring Success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Success is no longer measured only by rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern content performance should also consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic traffic<\/li>\n\n\n\n<li>Featured snippet ownership<\/li>\n\n\n\n<li>AI citations<\/li>\n\n\n\n<li>Brand mentions<\/li>\n\n\n\n<li>User engagement<\/li>\n\n\n\n<li>Time on page<\/li>\n\n\n\n<li>Returning visitors<\/li>\n\n\n\n<li>Conversion rates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics provide a broader picture of content effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Snippets and Voice Search<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voice assistants often provide a single spoken answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content written in a featured snippet friendly format remains well suited for voice search because it offers concise, direct responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As conversational search grows, this style of writing becomes even more valuable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future of Featured Snippets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippets will continue evolving alongside AI powered search experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of disappearing, they are becoming part of a broader ecosystem where content must perform well across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional search<\/li>\n\n\n\n<li>AI Overviews<\/li>\n\n\n\n<li>AI assistants<\/li>\n\n\n\n<li>Voice search<\/li>\n\n\n\n<li>Conversational interfaces<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Publishers who create high quality, user focused content will be better positioned regardless of how search evolves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured snippet optimisation remains highly relevant in the AI era, but its purpose has expanded. Winning a featured snippet is still valuable for increasing visibility in traditional search, while the same content principles also improve your chances of appearing in AI generated answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than viewing featured snippets and AI optimisation as separate strategies, businesses should focus on creating clear, comprehensive, trustworthy, and well organised content that genuinely answers user questions. Content built around expertise, authority, and helpfulness is more likely to succeed across Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, and future search experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is no longer simply reaching position zero. It is becoming a trusted source of information wherever people search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is a featured snippet?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A featured snippet is a highlighted answer displayed near the top of Google&#8217;s search results that provides a direct response to a user&#8217;s query.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are featured snippets still important in the AI era?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. They continue to increase visibility in traditional search, and the same optimisation practices also support AI visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can featured snippet optimisation improve AI citations?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While there is no guarantee, content that is clear, well structured, and directly answers questions is generally more useful for AI systems and may increase the likelihood of being referenced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What types of content are most likely to earn featured snippets?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definitions, how to guides, comparisons, FAQs, lists, step by step instructions, and educational articles commonly appear as featured snippets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does Google AI Overview replace featured snippets?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. AI Overviews and featured snippets are different search features, although both aim to provide users with quick, relevant information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should every article target a featured snippet?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily. Informational content is usually best suited for featured snippets, while commercial pages often require different optimisation strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I optimise content for featured snippets?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Answer questions clearly, use descriptive headings, include lists and tables where appropriate, write concise definitions, and organise content logically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does structured content help AI understand webpages?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Clear headings, logical sections, bullet lists, and FAQs make content easier for both search engines and AI systems to interpret.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are featured snippets useful for voice search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Voice assistants often rely on concise, direct answers, making featured snippet friendly content well suited for voice based queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is more important today, featured snippets or AI visibility?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both are important. The most effective strategy is to create high quality content that performs well in traditional search while also being suitable for AI generated answers and conversational search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, earning a featured snippet was one of the biggest goals in search engine optimization. Appearing at the top of Google&#8217;s search results often meant increased visibility, higher click through rates, and stronger brand authority. Businesses invested significant time creating content specifically designed to win these coveted positions. Today, the search landscape is changing<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serp-intelligence"],"_links":{"self":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":1,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/posts\/163\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serp.fyi\/blog\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}